Support While You Sort

Support While You Sort helps people navigate grief, overwhelm, and major life transitions by combining compassionate support with practical organizational strategies that restore clarity, functionality, and hope. Their mission is to bridge the gap between emotional healing and everyday living, helping people move forward one manageable step at a time. When designing their logo, I wanted to convey a few different ideas. First off, I wanted the logo to be comforting and approachable. Secondly, I wanted to show the "support" in some way with the logo. The final logo ended up being inspired by a person holding a pillow for comfort. But instead of the pillow, it's an 'S.' For social media and the website, I also wanted to convey the soft, warm, approaching personality of the brand. I did this by using gradients as a soft pop of color over the base flat colors, almost as if it was a light source to help guide the way for those in need. The website is still currently under construction but you can find SWYS social media by searching for @supportwhileyousort on Facebook, Instagram, Bluesky and Linkedin.