Fusion

Fusion is a growing ecosystem of travelers, clients, healthcare partners and employees that strives to create meaningful connections between healthcare travelers and facilities, ensuring better patient care and better outcomes for all. Fusion itself is a umbrella company to two organizations that help run things behind the scenes: Fusion Medical Staffing and Fusion Workforce Solutions. So not only did we have to think about a logo that would work for the overall Fusion brand, but one that could also relate to its sub-brands as well. It was that very idea of trying to unify all of the logos together that led us to our final logo, Which is meant to show these two different organizations coming together under one "Fusion." Two Parts. One Fusion. The three colors in the main Fusion logo represent the three brands. I included a gif in this project of all the different logos we presented to the client for the main brand Fusion. This project was awarded American Graphic Design Awards Winner in 2023 by Graphic Design USA (GDUSA).