Lively Probiotic Cleaners

People, and parents especially, care about what they bring into their homes. Lively utilizes natural probiotic cleaning power to ensure a safer environment for their family, pets and household. Bad bacteria can multiply quickly, creating buildups that are difficult to clean in your home and on your pets. Through natural cleaning power, Lively probiotics break down and help eliminate dirt, grime, odor and other bad bacteria at the microscopic level. Lively probiotics are effective and safe around adults, kids, and pets. With this in mind, when it came time to start concepting for Lively, we tried to explore different ways to make the brand appear more "lively." One ways we accomplished this was through the colorful Lively probiotic pattern that can be found around the tops of the packaging labels. We wanted the brand to appeal to our projected family centered, health concious audience. To help with this, we had multiple photoshoots where we would stage the product with a family doing menial tasks as well as with photoshoots with animals since it was also safe for pets. This project was awarded American Package Design Awards Winner in 2024 by Graphic Design USA (GDUSA).